Prior to the release of “Pink Friday 2,” Nicki Minaj assured her fans that they would have an amazing time, comparing it to a trip to “Gag City,” where her album’s brilliance would leave them speechless.
In recent times, fans have employed artificial intelligence to imagine what a real “gag city” could look like. As a result, AI-generated pictures of bright pink cities have been widely shared on social media.
These colorful illustrations feature tall buildings, theme parks, and businesses such as Chanel, Urban Decay, and KFC—all drenched in bright pink colors. In their AI-generated pictures, some fans have gone one step further and turned “gag city” into a glitzy red carpet event, declaring that stars like Rosalia, Ariana Grande, Rihanna, and Abby Lee Miller of “Dance Moms” have “arrived at gag city.”
Notably, some celebrities—such as singer Tyla, rapper Bia, and actress Jackée Harry—are embracing the trend and announcing their scheduled appearances at “gag city.”
Last night, Minaj shared on X that her fans are on the verge of experiencing something mind-blowing, using the hashtag #GagCity. She posted a video encouraging her fans to get ready for the impact preceding the release of her album.
Several brands jumped into the “gag city” trend
The “gag city” craze has been warmly welcomed by many brands. In a playful reference to a feature in this year’s Spotify Wrapped, where users were assigned a city based on their musical tastes, Spotify joked on X that “gag city” was now their newest “sound town.”
Funny comments were made by some users regarding Spotify’s seemingly random choice of “gag city,” implying that it’s in Idaho.
Converse declared with pride that their pink sneakers are the official footwear of “gag city,” and Chips Ahoy announced on X that their bio had been changed to include the hashtag #GAGCITY—a reference to a song by Minaj.
In response to a user who generated an AI representation of a pink Chili in “gag city,” the business revealed on X that Chili’s is targeted towards Nicki Minaj’s “Barbz” fandom.
It’s almost time for the BARBZ to pack up and head to #GagCity, so Trident Gum joined the trend by sharing a photo of their vivid pink gum on X. Numerous other companies have also asserted that their headquarters are located in the fictitious “gag city,” including Genius, Netflix, Complex, and Wheat Thins.
“Gag City” is not the only celebrity trend
The “gag city” phenomenon is not the first time businesses have attempted to take advantage of trends associated with pop stars to increase their social media presence.
During a Kansas City Chiefs game back in September, a fan account belonging to Taylor Swift posted a video of the singer eating chicken with an odd mix of “ketchup and seemingly ranch.” Companies that quickly jumped on the trend contributed to the strange wording’s quick rise to viral meme status.
Using the phrase “seemingly ranch,” the New York Mets, the Empire State Building, Merriam-Webster, Heinz, and Hidden Valley Ranch all made their own viral posts.
Nicki Minaj’s “Pink Friday 2”
Minaj is preparing to release “Pink Friday 2” this Friday, promoting it as a sequel to her 2010 debut album “Pink Friday.” With hits like “Super Bass” and “Moment 4 Life,” the original album was well-known for its vivid pink theme, which is repeated on the cover of her next album.